Gibson D. Lewis
Center for Business Research and Economic Development
ORGANIZATIONAL PERFORMANCE: STRATEGIC PERSISTENCE VERSUS STRATEGIC CHANGE
Rolf D. Dixon
West Texas A&M University Canyon. Texas
Kimberly B. Boal
Texas Tech University Lubbock, Texas
Abstract
The relationship of strategy to organizational performance has been of great interest to strategic management scholars. However; the relative contribution to organizational performance of the content of strategic decisions as opposed to the implementation of strategic decisions is not agreed upon in the literature. If it is primarily what strategy you select that leads to higher performance, then strategic change is good. On the other hand, if it is primarily how well you implement any given strategy that leads to higher performance, then strategic persistence is good. This study considers the relative contribution of strategic change versus strategic persistence as they relate to organizational performance in the banking industry.
Gibson D. Lewis
Center For Business and
Economic Development
SHSU Box 2056
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