Hanagriff Receives Grants from TDA 

For the third year in a row, Dr. Roger Hanagriff, Assistant Professor of Agricultural Economics, has received funding from the Texas Department of Agriculture to analyze the effectiveness of their various marketing programs. The grants allow Hanagriff to develop and analyze responses from questionnaires regarding various aspects of the highly popular Go TEPP and Go Texan campaigns as well as a new rural development project called 'Texas Yes'. Other SHSU faculty members working with Hanagriff on TDA projects are Dr. Dwayne Pavelock, Dr. Carolyn Robinson, Dr. Doug Ullrich, and Dr. Kevin Smith. Dr. Tim Murphy of Texas A&M University and Dr. Charlie Hall from the University of Tennessee have also provided input on the projects. The reports provided by Hanagriff and associates are shared with members of the state legislature in seeking additional support to expand existing markets and create new ones for Texas agricultural products. "These projects are very beneficial to the agricultural producers of our state and I'm pleased that TDA has displayed continued confidence in me and my colleagues to compile and provide such essential information," says Hanagriff. "The projects continue to provide additional opportunities for us to meet some of the needs of Texas agriculture and gives our students a unique opportunity to gain first-hand knowledge about the effectiveness of various agricultural marketing strategies."

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