Project Summary

Wep Optimization Project

About the Web Optimization Project

The Web Optimization Project is the result of a collaboration between three areas of the University:

  • Graduate Studies
  • DELTA Center / SHSU Online
  • Enrollment Management

The project was created to address the following goals:

  • Establish a higher ranking for SHSU programs on search engines.
  • Optimizing the SHSU collection of websites to drive enrollment, beginning with online and graduate programs.
  • Eliminate process barriers for students who cannot physically come to campus or engage during traditional business hours.

Key Student Insights

  • Students make decisions about schools based on what they find on the Web
  • Online students expect total online modality - often driven by legitimate geographic, professional and family needs
  • SHSU does not have an adequate presence on search engines such as Google
  • It is generally difficult for a student who physically cannot come to campus or communicate during traditional business hours to navigate our processes from beginning to end.
  • Overall, SHSU has a shortage of Web content writers to ensure timely, accurate and engaging content across our collection of websites.

Sam Houston State Logo

Sam Houston State University | Huntsville, Texas 77341 | (936) 294-1111 | (866)BEARKAT Member TSUS
© Copyright Sam Houston State University | All rights reserved. | Contact Web Editor