Web
Optimization
Project

About the Project

The Web Optimization Project was formed in 2012 and is the result of a collaboration between Academic Affairs, SHSU Online, and the Division of Enrollment Management.

The main goals of the Web Optimization Project are:

  • Establish a higher ranking for SHSU programs on search engines.
  • Optimize the SHSU collection of websites to drive enrollment, beginning with online and graduate programs.
  • Eliminate process barriers for students who cannot physically come to campus or engage during traditional business hours.
  • Ensure continuous improvement of SHSU websites.
Plotting growth for SHSU programs.

Announcements

SHSU faculty members, students, and staff members can now preview the new mobile-friendly university homepage. Check out the preview here.

Key Outcomes to Date

  • Improved navigation and tools for prospective students including:
    • Cascading Menus That Elevate Key Content To The Level of the Home Page
    • Improved SHSU Search Engine
    • Redesigned SHSU Catalogs
  • New web tools that drive traffic to SHSU Online programs, increasing Google referrals to SHSU program landing pages 62%.
    • Searchable Directory of Academic Program Options
    • New “Getting Started” Section to Help Prospective Students
    • New “Orientation” Section to Direct New Students to Appropriate Orientation Events On Campus
Newly redesign SHSU Online websites helps to increase enrollment in online programs.
  • 94% of SHSU academic websites have been migrated into the WebCMS. Benefits include:
    • Improved Web Tools for Academic Departments
    • Consistent User Experience for Students, Faculty, and Staff
    • Sites optimized for search engines (though SEO is an ongoing process).
  • Overall, Search Engine Rankings for Specific Program-Related Keywords Have Improved 27% Over the Last 18 Months
  • Hundreds of SHSU Websites Have Been Redesigned Including the SHSU Home Page

During the summer of 2013, the Taskforce implemented an aggressive online marketing campaign to drive enrollment to academic programs. Since the launch the online marketing campaign, there have been:

  • 1,353

    Inquiries

  • 278

    Applications

  • 66

    Enrollments

Last updated December 2, 2014

Presentations


  • Microsoft Powerpoint Required to View

Project Timeline

Coming Soon

Project Taskforce & Committee

Taskforce

    • Elisa Crossland
    • Co-Chair, Web Optimization Project
    • Director, Online Programs & Communication
    • SHSU Online / DELTA Center
    • Lauren Sears
    • Interim Co-Chair, Web Optimization Project
    • Associate Director of Enrollment Communications
    • Division of Enrollment Management

Committee

    • Emily Schulze Binetti
    • Marketing Coordinator
    • College of Fine Arts and Mass Communication
    • Stephanie Bluth
    • Director of Academic Communications
    • Office of Graduate Studies
    • Jurden Bruce
    • Web Services Manager
    • Information Technology
    • Julie Campbell
    • Program Coordinator
    • College of Business Administration
    • Dr. Peter Cooper
    • Professor and Department Chair
    • Department of Computer Science, College of Sciences
    • Stephanie Fors
    • Director of Client Services
    • Information Technology
    • Somer Franklin
    • Assistant VP of Academic Affairs
    • Office of Academic Planning and Assessment
    • Dr. Page Glave
    • Assistant Professor
    • Department of Health and Kinesiology, College of Health Sciences
    • Tess Johnson
    • Director of Criminal Justice E-Learning
    • College of Criminal Justice
    • Dr. Jeff Littlejohn
    • Associate Professor
    • Department of History, College of Humanities and Social Sciences
    • Leah Mulligan
    • Executive Director of Campus Activities and Leadership Initiatives
    • Division of Student Services
    • Bruce O'Neal
    • Director of Marketing and Communications
    • Division of University Advancement
    • Jeff Olsen
    • Associate Director of Marketing
    • SHSU Online
    • Andrew Oswald
    • Programmer Analyst III
    • College of Education
    • Teresa Ringo
    • University Registrar
    • Office of the Registrar
    • Lauren Sears
    • Associate Director of Enrollment Communications
    • Division of Enrollment Management