Faculty Credentials : SummerII 2008
Mass Communication

1. Michael L Blackman (P)
Short Vita
 Courses TaughtRelevant Academic Degrees
and Course Credits Earned
Other Qualifications

2. Ruth E. Massingill (F)
Short Vita
 Courses TaughtRelevant Academic Degrees
and Course Credits Earned
Other Qualifications

  • Journalism 24+
  • art/graphics 6
  • broadcast 3
  • The Bob Miller Agency (Austin) Director of Marketing. 8/83-8/85. Developed and operated an in-house advertising and public relations agency for the Bob Miller automobile dealership group.
  • Women in Communications, Inc. (Austin). Communications Director. 3/80-8/83. Planned and implemented a national communications program for this non-profit organization.
  • Austin Chamber of Commerce Convention Bureau (Austin). Director of Marketing. 3/78-2/80. Marketed Austin as a convention destination through printed materials, personal contacts, formal presentations and special events.
  • Neal Spelce Associates, Inc. (Austin).Free-lance Public Relations Specialist.1/78-3/78. Worked with public relations accounts; wrote releases,feature articles, newsletters.
  • College of Engineering, University of Wyoming (Laramie).Public Relations Specialist.1/76-8/77.
  • City of Corpus Christi (Corpus Christi, TX). Administrative Assistant (Design Specialist). 12/74-12/75.
  • Distance Learning Certification from Center for Technology and Distance Learning, The Woodlands, Texas (May 1999)
  • Research Achievement in Mass Communication Award, 2006-2007, College of Humanities and Social Sciences, Sam Houston State University
  • Scott Scribes Scholarship for Older Adults, Writers’ League of Texas, 2007
  • Bursary from Academy of Marketing to attend 2007 Doctoral Colloquium
  • Outstanding Faculty Award, University of Phoenix, Houston Campus, 2003
  • Outstanding Advertising Educator, Southwest District, American Advertising Federation (1999-2000)
  • “Love, Sex, and HIV/AIDS: Using Social Marketing to Redefine Gender Norms Among Mexican Youth,” Social Marketing for Public Health: Global Trends and Success Stories, Jones and Bartlett: Sudbury, Mass. (Case proposal accepted)
  • “Death Behind the Walls: Rituals, Folktales and True Stories,” Publications of the Texas Folklore Society #65 (scheduled for publication in winter 2008 by the University of North Texas Press).
  • Prison City: Life with the Death Penalty in Huntsville, Texas. Lead author, Peter Lang Publishing, Inc., 2007 (co-author: Ardyth Sohn).
  • • “Motivating Change: Visual and Verbal Persuasion in HIV-AIDS Social Marketing” American Communication Association, Taos, New Mexico, October 4-6, 2007.
  • “A Practical Approach to Cultural Change: Using Social Marketing to Combat HIV/AIDS in Mexico,” Academy of Marketing 2007, Doctoral Colloquium, July 2-3, 2007, Surrey, England.
  • •“Getting the Word Out: Promoting Cures Through Social Marketing,” (paper presented as part of special panel session), AIDS in Culture III: Explorations in the Cultural History of AIDS, Dec. 9-12, 2006, Mexico City.
  • •“Social Marketing Strategies for Combating HIV/AIDS in Developing countries: Examining Traditional Campaigns.”(poster session), Social Marketing Advances in Research and Theory Conference, Oct. 19-21, 2006, Banff, Canada.
  • •“Translating Public Policy into Public Image In a Criminal Justice Environment,” (paper presented as part of panel) Congress of the Americas, August 3-6, 2006, Lima, Peru
  • •“Curing AIDS: Why Successful HIV/AIDS Treatments are Unknown to World Government Policy Makers,” (poster session), Fifth International Conference on the Capability Approach, UNESCO, 11-14 September, 2005, Paris, France. (with James Adams).
  • •“Speak Up: Using Mediated Communication Channels to Frame Effective Responses in a Climate of Intimidation,” (invited panel), International Communication Association, May 25-28, 2005, New York, NY (with Debbi Hatton, Ardyth Sohn and Chris White)
  • •“Braving the Storm: Surviving in an Environment of Intimidation,” (invited panel), Southwestern Women’s and Gender Studies Association , March 24-26, 2005, New Orleans, La. (with Debbi Hatton, Ardyth Sohn and Julie Hall)
  • “Identity Crisis,” Will the Marketplace’s Fascination with IMC Make PR an Endangered Degree?” (paper presentation), 2004 Southwest Symposium, November 19-20, 2004, Little Rock, Ark.
  • •“Bully Backlash: Communication Campaigns to Influence Public Opinion and Behavior,”( invited panel) International Communication Association Annual Convention, May 2004, New Orleans, La. (with Debbi Hatton, Chris White and James Adams).
  • •“The Sacrosanct Border: Dividing a Society Between the Innocents and the Convicted,”(invited panel) International Communication Association Annual Convention, May 2003, San Diego, Calif. (with Debbi Hatton and Ardyth Sohn).
  • Coordinator, SHSU journalism internship program (1988-1992; 1993-98; 2000-03) (summer 2005-)
  • Faculty internship with The Houston Chronicle Online and The Houston Advertising Federation (Summer 1999)
  • Teesside University, Middlesbrough, England. Ph.D. Candidate. 2005-present
3. Mel L Strait (P)
Short Vita
 Courses TaughtRelevant Academic Degrees
and Course Credits Earned
Other Qualifications

  • Have been responsible for recording SHSU university athletic home events, and some local high school home events for presentation on cable 7 from Fall 2005-present. Personally built the cable TV operation at Texas A&M University-Kingsville and University of Texas at Arlington during my tenure at those universities.
  • Have been a member of the Texas Assoc. of Broadcasters, the Kansas Assoc. of Broadcasters, the Broadcast Education Assoc. and the Texas Faculty Assoc. Held 1st Class license from the FCC from 1972 until it was abolished. Now hold the "General" license.
  • Held the position of Director of Radio/TV 1991-'98 TAMUK
4. Patsy Ziegler (P)
Short Vita
 Courses TaughtRelevant Academic Degrees
and Course Credits Earned
Other Qualifications

  • o 2004-Editor-proofreader, Sam Houston State University: An Institutional Memory, 1879-2000. o Rewriter-editor of second editon, No Summer Soldier, a historical novel by Webb Melder, Conroe, TX. Consulter on sequel. o Reporter for Houston Chronicle "This Week" weekly edition in Conroe, Montgomery and Willis. o Director for Public Relations, Maryland General Health Systems, Inc.,Baltimore, MD., 1989-1990. o Director of Community, Public Relations-Marketing,East Texas Hospital Foundation, Tyler, TX,1981-89. o Community Relations Director, St. Paul Hospital, Dallas, TX, 1977-79. 0 Certified Member, American Society of Marketing & Public Relations o 1987-2 Health Care Marketing national awards; 9 TX Society for Hospital PR & Marketing awards, 1977-87; Regional Task Force on AIDS. o Director-Public Relations, Blue Cross & Blue Shield of TX, Dallas, 1979-81 o Publications Editor, Sears, Roebuck & Co.Dallas, 1974-77 o City Desk Reporter, The Dallas Morning News, 1956-59

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Sam Houston State University
Huntsville, TX 77341
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