Marketing Course Descriptions
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MKT 371 Principles of Marketing. This course includes marketing functions, transportation, assembling, storage, trade
channels, cost, co-operative marketing, trade association, market analysis, marketing
structures and agencies, types of middlemen, international marketing, and current
marketing practices. Prerequisite: Junior Standing. Credit 3.
MKT 372 Advertising Principles. Advertising fundamentals in relation to modern business activity, fields of advertising,
campaigns, appropriations, media and survey of activities of those engaged in
advertising work studied. Credit 3.
MKT 374 Sales Management. A study of the Selling process and the principles involved in the managing of the selling
function. Provides an overview of the field of sales management and the role of
the sales manager. Prerequisites: MKT 371. Credit 3.
MKT 376 Retailing. This course includes the evolution of retailing, the scope of retailing, store location,
store layout, organization, the customer, buying markets, receiving and marketing
merchandise, mark-up, stock control, merchandise plan, fashions, retail credit, accounting,
insurance, and sales promotion. Prerequisite: MKT 371. Credit 3.
MKT 378 Consumer Behavior. A study of consumer decision-making processes in marketing and the factors that
influence these processes. Prerequisite: MKT 371. Credit 3.
MKT 430 Problems in Marketing. The credit in this course varies according to the work performed. The student may
pursue special studies for which a special course is not organized. Prerequisites: 30
hours in Business and Economics and consent of the instructor. This course may be
taken for the Academic Distinction Program. Credit 1, 2, or 3.
MKT 464 Internet Marketing. This course will explore issues companies need to consider when using the internet
as a medium for marketing goods and services. Besides the World Wide Web, several
other e-marketing issues will be discussed (e.g., GIS, GPS, Database marketing,
EDI, Data mining, etc.). The class will not delve too deeply into technical details,
but rather discusses Internet marketing issues in the context of marketing strategy,
consumer behavior, marketing communication, retailing, distribution, pricing, etc.
Prerequisites: MIS 388 and MKT 371. Credit 3.
MKT 466 Services Marketing Management. This course examines the characteristics of the service domain. The planning, organization,
production, and marketing of quality services will be the focus of the course. Prerequisites: MGT 380 and MKT 371. Credit 3.
MKT 471 International Management and Marketing. Surveys the economic, cultural and political foundations of international marketing
systems, the foreign consumer, product policies, and distributional structures
as well as the promotional and marketing research phases of foreign operations.
Prerequisite: MKT 371, MGT 380. Credit 3.
MKT 472 Marketing Research. The study of methods of collecting and analyzing information to be used in determining
marketing strategy and making marketing decisions. Prerequisites: MKT 371,
BAN 363. Credit 3.
MKT 473 Strategic Marketing Management. Application of managerial principles in the development and execution of marketing
strategy. Prerequisite: MGT 380 and MKT 371 plus six additional hours of marketing.
MKT 477 Supply Chain Management. A study of the marketing channels of distribution and the management of the integrated
supply chain for products and services. The course addresses both upstream
(suppliers) and downstream (channels of distribution) organizational members.
Topics include purchasing, supplier selection/development, inter-organizational information
systems, risk management, physical distribution, logistics, warehousing,
channel relationships, and inventory management. Prerequisite: MGT 380, MKT 371.
MKT 478 Marketing Communication and Promotional Strategy. A study of contemporary issues in marketing communications. An examination of
how the elements of the promotional mix, with emphasis on advertising, are used to
develop effective marketing strategies. Prerequisite: MKT 371. Credit 3.
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