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Bachelor of Arts in Mass Communication

Bachelor's Degree in Mass Communication

Mass Communication Program

The Bachelor of Arts in mass communication (MCOM) offers emphases in multi-platform journalism, broadcast production, film production, and public relations and advertising. The department also offers a Bachelor of Fine Arts degree in film and TV production*. Graduates can enter a variety of fields, including but not limited to video production, print and television news, broadcast and cable sales, media management, advertising, digital media production, promotions/public relations, and corporate media. In addition, students may supplement their degrees with educational requirements that allow them to become certified media-specialists in public school systems with a concentration in mass communication teaching.

*Available beginning September 1, 2017


Students in mass communication should select a specialized area of free electives compatible with their professional goals by discussing their career plans with an advisor. For example, electives in management and marketing are desirable for public relations & advertising. History, English, foreign languages, art, theatre, sociology, and other social sciences and fine arts are helpful to all emphases. Students with a multi-platform journalism emphasis could benefit from free electives in political science or history.

All students in the mass communication program will complete a departmental four-course core that provides a foundation for success in a variety of media fields. All majors and minors must earn a grade of ‘C’ or better in each mass communication course and successfully pass the departmental required competency writing and production tests.


Junior- and senior-level students who meet requirements may enroll in semester-long professional internships. MCOM students have interned at national media outlets, regional media outlets, and at specialized institutional sites such as the Texas State Senate.

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Program Breakdown
Degree Type

Bachelor of Arts (BA)

Length 120 Credit Hours
Enrollment Fall and Spring
Tuition/Costs Rates Per Semester

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