Sam Houston State University provides high quality education, scholarship and service to qualified students for the benefit of regional, state, national and international constituencies.
- Life Long Learning
- Foster a lifelong learning environment in support of a diverse faculty and staff who are excellent scholars, educators and professionals.
- Stimulating Environment
- Promote a stimulating learning environment through the integration of academic settings, campus culture and service.
- Intellectual Transformation
- Increase and develop university resources and infrastructures that support the intellectual transformation of students.
- Anticipating Needs
- Enhance marketing outreach and visibility to include academic and scholarly activities through consistent and integrated messaging while optimizing communication channels.
- Data-Driven Decision Making
- Promote efficient data-driven decision making through the integration of centralized data analysis, review and dissemination.
- Enhanced Outreach
- Cultivate a continually sensitive and proactive response to the ever-changing needs of our constituents.