Program Marketing

Program Marketing

OVERVIEW

Beginning in FY2012, undergraduate degree program marketing became a goal of the Enrollment Management Division.  Programs to be marketed are selected by the Provost and Deans of each college and receive funding for two consecutive years.  Past programs that are no longer receiving funding continue to receive marketing support from the Enrollment Marketing team.

Specific details concerning the use of the marketing funds are determined by the contact for each program and the Associate Director of Enrollment Marketing.  Examples of past marketing efforts include brochures, posters, landing pages, online advertising, promotional videos, mail outs, magazine ads, and various promotional (giveaway) items.

MISSION

Increase enrollment in and awareness of undergraduate academic programs by providing assistance with various marketing efforts.

STAFF


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