Undergraduate Catalog 2008-2010

Sam Houston State University

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DEPARTMENT OF MASS COMMUNICATION

The following degree plans are accurate for those students filing an official degree plan prior to Fall 2009.

To view the degree plan effective Fall 2009, click here.

Emphasis In Broadcast Journalism

* Select at least 6 liberal arts hours from liberal arts courses listed at end of this section

Note: Students should use elective and/or Free Elective hours to satisfy the 42 advanced-hour requirement.

Emphasis In Print Journalism

* Select at least 6 of these liberal arts hours from the courses listed at the end of this section.

Note: Students should use elective and/or minor hours to satisfy the 42 advanced-hour requirement.

Emphasis In Public Relations

The Public Relations emphasis prepares students for both agency work and leadership positions in corporate and/or nonprofit environments. While writing and presentation skills are essential, emphasis is on application of these writing and presentation skills for managing communication with individuals and groups in organizations. Students in the public relations emphasis complete the MCM five-course core and the professional seminar plus courses in public-relations principles, public-relations writing, and either strategic planning or campaigns for public relations and advertising. They also complete Communication Research Methods, MCM electives, and one course in marketing.

* Select at least 6 of these liberal arts hours from the courses listed at the end of this section.

Note: Students should use elective and/or minor hours to satisfy the 42 advanced-hour requirement.

Emphasis in Broadcast Production

Students completing the Broadcast/Video Production emphasis prepare for decision-making and technical responsibilities in broadcast, cable and alternative video production. Technical, artistic, and management skills combine to ensure that quality electronic content is presented in an effective, appropriate and engaging manner, within budget.

Broadcast production students complete the MCM five-course core, the professional seminar, and four of the courses in the Broadcast Journalism emphasis: audio production, introductory visual communication, beginning single camera/nonlinear editing, TV studio production, and MCM electives. In addition broadcast production students complete a scriptwriting course for fiction and nonfiction and an advanced production course where they create and produce programming for the departmental television station. Every broadcast-journalism student will work at Cable Channel 7 during his/her college tenure and each will write, produce, shoot and edit his/her own television series for the station.

* Select at least 6 of these liberal arts hours from the courses listed at the end of this section.

Note: Students should use elective and/or minor hours to satisfy the 42 advanced-hour requirement.

Emphasis in Media Sales and Management

The Media Sales and Management emphasis focuses primarily on the unique management issues associated with broadcast media. However, the program is designed to be useful to students with print and/or on-line management interests as well. Media sales and management students complete the MCM five-course core and the professional seminar, plus courses in media sales, management, and marketing and promotions and Mass Communication electives. In addition students complete Communication Research Methods, Case Studies in Public Relations and Advertising, and the History and Theory of Communication Technologies. Free Electives in the Marketing Department would be appropriate for this emphasis.

* Select at least 6 of these liberal arts hours from the courses listed below.

NOTE: Students should use elective and/or minor hours to satisfy the 42 advanced hour requirement.

** Liberal Arts Elective List: GEO 330; PHL 471; FCS 369; ENG 336, 337, 338; HIS 331, 332, 383, 391, 392, 433, 478, 495; any SOC course; POL 361, 368, 387; any advanced literature or culture course in foreign languages.

Sam Houston State University | A Member of The Texas State University System