Sam Houston State University Undergraduate Catalog 2006-2008
Table of Contents Search Academic Colleges Academic Calendar Tuition and Fees


Major in Marketing | Minor in Management Information Systems

Course Descriptions

Chair: Roger D. Abshire (936) 294-1256

Faculty: Irfan Ahmed, Gary Baker, Charles Capps, Jo Ann Duffy, Ronald Earl, Joseph Kavanaugh, Gerald Kohers, Dean Lewis, Juliana Lilly, Sanjay Mehta, John Newbold, Victor Sower, David Taylor, David Van Over, Victor Wayhan, Pamela Zelbst


The mission of the Department of Management and Marketing is to advance the mission of the College of Business Administration. The Department’s mission is to furnish students the requisite knowledge and skills to be successful in management, human resource management, management information systems, and marketing, or related careers and to pursue graduate studies. The department is committed to excellence in teaching, intellectual contributions, and service.

Academic Programs

  • BBA in Human Resource Management
  • BBA in Management
  • BBA in Management Information Systems
  • BBA in Marketing

Career Opportunities

The Management program is designed to prepare students for positions and careers requiring leadership and managerial skills. The Marketing program is designed to prepare students to make marketing decisions that facilitate the organization in achieving its objectives. The Human Resource Management program is intended to prepare students to manage an organization’s human resources in an effective and efficient manner. The Management Information Systems curriculum is designed to provide students with the skills necessary to function in entry level information systems positions with a basis for continued career growth. All programs will prepare students for graduate studies.

Student Organizations

  • Association of Information Technology Professionals
  • Beta Alpha Psi
  • Society for Human Resource Management


Scholarships are available on a competitive basis for upper-classmen. Applications are accepted between January 2 and February 15. The specific scholarships available vary from year to year and may include:

  • James and Ludie Earl Scholarship
  • Helen Cochran Gilliland Scholarship
  • K.K Lovell, Jr. Scholarships
  • J.E. “Bo” Crews Scholarship
  • Ed and Daphne Sower Memorial Scholarship *

Please see the College of Business Administration section for information on college and university- level scholarships.

* Available to freshmen majoring in Management with a concentration in Operations Management.

Major in Marketing1
Bachelor of Business Administration

First Year Credit Second Year Credit
ENG 164, 165 6 ECO 233, 234 6
HIS 163, 164 6 POL 261, 200-level Political Science 6
MTH 199 3 ACC 231, 232 6
Laboratory Science2 8 ENG 265, 266, or 267; PHL 261, 263 3
CS 133, 143, GBA 180 3 SCM 282 3
Visual and Performing Arts Elective3 3 BAN 232 3
KIN 215 1 GBA 281 3
PSY 131 or SOC 261 3 Cultural Studies Electives4 3
  33   33
Third Year Credit Fourth Year Credit
MKT 371, 378, 472 9 MKT 471, 473 6
MGT 380, GBA 389 6 MKT 372, 374, 376, 466, 477 or 478 6
FIN 367, BAN 363 6 MGT 475, 476 6
ACC 331, MIS 388 6 ECO 367, 467 6
Electives 3 Electives 8
  30   32

Minor in Marketing

A minor in Marketing (21 hours) is available to all bachelor degree programs that permit a minor. The minor in Marketing requires MKT 371, 378, 473; and 12 additional advanced hours in MKT with a minimum grade point average of 2.0 in these courses. Furthermore, degree candidates for a minor in marketing must achieve a minimum 2.0 grade point average for all hours attempted in business courses, including residence and transfer hours whether required for the marketing minor or not.

1Transfer students must take at least 50% of the required business curriculum for the B.B.A. degree in residence at Sam Houston State University.

2Two four-hour laboratory science courses must be taken: Biology (including ESC 147), Chemistry, Geography/Geology (the only geography course that satisfies a laboratory science requirement is GEO 131/111), or Physics.

3 Select from ART 160, 161, 163, 260, DNC 172, 176, MUS 161, 264, 265, or THR 160, 164, 166, 230, 231. Satisfies the Visual and Performing Arts requirement of Component Area 4 of the Core Curriculum.

4 Select from BSL 236, Foreign Languages 263, 264, GEO 265, 266, HIS 265, 266, or SOC 168. Satisfies the Cultural Studies requirement of Component Area 4 of the Core Curriculum.

Course Descriptions: