Mass Communications

Starting Fall 2012, the Mass Communication Department will offer tracks in Public Relations/Advertising, Film, Multiplatform Journalism and Broadcast Production. Select the track for a description and a list of required departmental classes.

   Broadcast Production

The Broadcast Production track allows Mass Communication students to receive extensive studio and field training in audio and video production. Students work with equipment in SHSU's student-run Cable 7 TV and KSHU 90.5 radio station as well as other university facilities.

Department curriculum requirements

  • MCOM 1330 Mass Communication and Society
  • MCOM 1332 Writing for Mass Media
  • MCOM 1371 Audio Production
  • MCOM 2371 TV & Film Production
  • MCOM 3372 Advanced Production & Editing
  • MCOM 3373 Studio Production
  • MCOM 3375 Scriptwriting
  • MCOM 3377 Multi-cam Studio Production
  • MCOM 4371 Mass Media Law & Ethics
  • MCOM 4373 Advanced Production OR MCOM 4378 Mult-cam Projects

Students should select six hours of electives from the following courses

  • MCOM 3026 Media Practicum
  • MCOM 3351 Motion Picture Aethetics
  • MCOM 3371 Advanced Audio Production
  • MCOM 3378 Production Management
  • MCOM 4398 Professional Internship

   Film Production

The Film Production track provides students interested in digital cinema with the basics of film production and the visual lexicon. This includes fundamental film production and post-production skills as well as an examination of contemporary and historical films in terms of style an context. This knowledge allows the student to have an apprectiation of the tasks involved in filmmaking, developing skills to critically examine film texts and prepares students for an exciting career in the filmmaking industry.

Department curriculum requirements

  • MCOM 1330 Mass Communication and Society
  • MCOM 1332 Writing for Mass Media
  • MCOM 1371 Audio Production
  • MCOM 2351 Film History and Criticism
  • MCOM 2371 TV & Film Production
  • MCOM 3351 Motion Picture Aesthetics
  • MCOM 3352 Cinematography
  • MCOM 3353 Advanced Editing for Film
  • MCOM 3372 Advanced Production & Editing
  • MCOM 3375 Scriptwriting
  • MCOM 4371 Mass Media Law & Ethics
  • MCOM 4399 Directed Studies (Film Thesis)

Students will create film projects in MCOM 2371, MCOM 3352, MCOM 3353 & MCOM 4399

Students should select department electives from the following courses

  • MCOM 3026 Media Practicum -- Group Film
  • MCOM 3371 Advanced Audio Production
  • MCOM 3373 Studio Production
  • MCOM 3378 Production Management
  • MCOM 3379 Multi-Camera Field Production (Sports and Music Venues)
  • MCOM 4398 Professional Internship

Electives from other SHSU departments

  • THEA 2360 Beginning Production Design
  • THEA 4331 Acting for the Camera
  • THEA 4366 Directing
  • THEA 4361 Stage Lighting

   Multiplatform Journalism

The Multiplatform Journalism track prepares students for careers in journalism and mass communication. Journalistic writing, visual and online communication make up the core of the professional program. Students are provided a solid foundation in reporting news for television, radio, online and in print. Through electives, students can focus on a specific area such as broadcast journalism for television and radio, print journalism for newspaper and magazines, and online journalism.

Department curriculum requirements

  • MCOM 1330 Mass Communication and Society
  • MCOM 1332 Writing for Mass Media
  • MCOM 1371 Audio Production
  • MCOM 2362 News Reporting and Editing
  • MCOM 2371 TV & Film Production
  • MCOM 3362 Media Criticism
  • MCOM 3372 Single Camera and Non-Linear Editing
  • MCOM 3374 Broadcast Journalism
  • MCOM 4365 Online Journalism
  • MCOM 4370 News Producing OR MCOM 4364 Investigative Reporting
  • MCOM 4371 Mass Media Law & Ethics
  • MCOM 4383 Audience Research Analysis

Students should select department electives from the following courses

  • MCOM 3026 Media Practicum (Channel 7 News, KSHU 90.5 or The Houstonian print and online)
  • MCOM 3371 Advanced Audio Production
  • MCOM 3360 Specialized Writing
  • MCOM 3364 News Editing
  • MCOM 4366 Social Implication of Media
  • MCOM 4398 Professional Internship

   Public Relations/Advertising

Today's marketplace increasingly requires communication practitioners to be more versatile, to understand global media and to be able to integrate communication methods across once-separate disciplines. Graduates of this track will have command of tools, techniques and strategies required for entry-level jobs in strategic communication in public relations and advertising. Additionally, graduates will have expertise in using those tools to think critically and creatively to solve communication problems in management-level positions.

Department curriculum requirements

  • MCOM 1330 Mass Communication and Society
  • MCOM 1332 Writing for Mass Media
  • MCOM 2371 TV & Film Production (Section restricted for PR/Advertising students only)
  • MCOM 2382 Design for PR and Advertising
  • MCOM 3381 Principles of Public Relations
  • MCOM 3382 Principles of Advertising
  • MCOM 3383 Writing for PR and Advertising
  • MCOM 3388 Sales and Marketing OR MCOM 4382 Special Topics in PR and Advertising
  • MCOM 4383 Audience Research and Analysis
  • MCOM 4389 Campaign and Promotions
  • MCOM 4371 Mass Media Law & Ethics
  • MCOM 3382 Advanced Writing for PR and Advertising

Students should select department electives from the following courses

  • MCOM 4393 Global Media Communication
  • MCOM 4398 Professional Internship
  • MCOM 4399 A Priority One
  • MCOM 4399 B Cross Disciplinary Project

 

PR Event
Studio

Students entering the Mass Communication program prior to Fall 2012 can either adopt the new track requirements above or remain in the previously offered tracks below. Select the track for a description and a list of required departmental classes.

 

   Broadcast and Print Journalism

Both Broadcast and Print Journalism emphases provide students with the knowledge and skills to communicate effectively through the traditional print and broadcast media as well as the developing digital/on-line media. Skills emphasized for both types of media include information gathering, writing, and presentation/ dissemination techniques.

Students completing the emphasis in Broadcast Journalism take the Mass Communication five-course core plus audio production and performance, an introductory visual communication course, beginning single camera/nonlinear editing, television studio production, broadcast journalism writing and reporting, television news producing and reporting, and two Mass Communication electives.

Those in the Print Journalism emphasis complete the Mass Communication core courses plus reporting, editing, on-line journalism, a practicum, and two Mass Communication electives. Other required Mass Communication courses in this emphasis are Mass Media Messages and Effects and Changing Roles in Mass Media. The practicum ensures that every print-journalism student works on one of the major student media. Computer skills are necessary for all Journalism students.

Department requirements for Broadcast Journalism

  • MCOM 1330 Mass Communication and Society
  • MCOM 1332 Writing for Mass Media
  • MCOM 1371 Audio Production and Performance
  • MCOM 2371 Introduction to Visual Communication
  • MCOM 3372 Single Camera and Non-linear Editing
  • MCOM 3330 Information Analysis
  • MCOM 3373 TV Studio Production
  • MCOM 3374 Broadcast Journalism
  • MCOM 4371 Mass Media Law and Ethics
  • MCOM 4393 Global Media Communication
  • MCOM 4370 TV News Producing and Reporting
  • MCOM 3332 Analysis of Electronic Media

MCOM Advanced Elective -- 3 credit hours

Department requirements for Print Journalism

  • MCOM 1330 Mass Communication and Society
  • MCOM 1332 Writing for Mass Media
  • MCOM 2362 News Reporting
  • MCOM 3364 News Editing
  • MCOM 3362 Mass Media Messages and Effects
  • MCOM 3330 Information Analysis
  • MCOM 4371 Mass Media Law and Ethics
  • MCOM 4393 Global Media Communication
  • MCOM 3226 Media Practicum
  • MCOM 4365 Online Journalism
  • MCOM 4366 Changing Roles of Mass Media

MCOM Advanced Elective -- 6 credit hours

   Broadcast Production

Students completing the Broadcast Production emphasis are preparing for decision-making and technical responsibilities in electronic communication. Technical, artistic, and management skills combine to ensure that quality electronic content is presented in an effective, appropriate and engaging manner, within budget. Broadcast production students complete the Mass Communication five-course core, the professional seminar, and four of the courses in the Broadcast Journalism emphasis: audio production and performance, introductory visual communication, beginning single camera/nonlinear editing, TV studio production, and two Mass Communication electives. In addition broadcast production students complete a script writing course for fiction and nonfiction and an advanced production course where they create and produce programming for the departmental television station. Every broadcast-journalism student will work at KSHU-TV during his/her college tenure and each will write, produce, shoot and edit his/her own television series for KSHU-TV. Unless students plan to specialize in a content-specific field, a marketing or management minor is strongly recommended for this emphasis.

Department requirements for Broadcast Production

  • MCOM 1330 Mass Communication and Society
  • MCOM 1332 Writing for Mass Media
  • MCOM 1371 Audio Production and Performance
  • MCOM 2371 Introduction to Visual Communication
  • MCOM 3372 Single Camera and Non-linear Editing
  • MCOM 3330 Information Analysis
  • MCOM 3373 TV Studio Production
  • MCOM 3375 Scriptwriting
  • MCOM 4371 Mass Media Law and Ethics
  • MCOM 4393 Global Media Communicatio
  • MCOM 4373 Advanced Production

MCOM Advanced Elective -- 6 credit hours

 

   Media Sales and Management

The Media Sales and Management emphasis focuses primarily on the unique management issues associated with broadcast media. However, the program is designed to be useful to students with print and/or on-line management interests as well. Media sales and management students complete the Mass Communication five-course core and the professional seminar, plus courses in media sales, management, and marketing and promotions and two Mass Communication electives. In addition they complete Communication Research Methods, Case Studies in Public Relations and Advertising, and the History and Theory of Communication Technologies. A marketing or management minor is strongly recommended for students in this emphasis.

Department requirements for Media Sales and Management

  • MCOM 1330 Mass Communication and Society
  • MCOM 1332 Writing for Mass Media
  • MCOM 3386 Media Sales
  • MCOM 3388 Media Marketing and Promotions
  • MCOM 3330 Information Analysis
  • MCOM 4371 Mass Media Law and Ethics
  • MCOM 4377 Media Management
  • MCOM 4382 Case Studies in Public Relations
  • MCOM 4393 Global Media Communication
  • MCOM 4383 Communication Research Methods
  • MCOM 4391 History and Theory of Communication Technologies

MCOM Advanced Elective -- 6 credit hours

   Public Relations

The Public Relations emphasis prepares students for both agency work and leadership positions in corporate and/or nonprofit communication. While writing and presentation skills are essential, emphasis is on application of these writing and presentation skills for managing communication with individuals and groups that make up the stakeholders of each organization. Students in the public relations emphasis complete the Mass Communication five-course core and the professional seminar plus courses in public-relations principles, public-relations writing, and either strategic planning or campaigns for public relations and advertising. They also complete Communication Research Methods, two Mass Communication electives, and two courses in marketing.

Department requirements for Public Relations

  • MCOM 1330 Mass Communication and Society
  • MCOM 1332 Writing for Mass Media
  • MCOM 2382 Desktop Publishing
  • MCOM 3381 Principles of Public Relations
  • MCOM 3383 Writing for Public Relations
  • MCOM 3330 Information Analysis
  • MCOM 4371 Mass Media Law and Ethics
  • MCOM 4383 Communication Research Methods
  • MCOM 3384 OR MCOM 4380 Campaigns and Promotions for Public Relations
  • MCOM 4393 Global Media Communication

MCOM Advanced Elective -- 6 credit hours

 

Graduate program

The department offers a Master of Arts in Digital Media with an emphasis either in digital media production or digital media studies.


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